Nonsense That Scott Does NOT Want From TiVo

TiVo, Amazon Let Customers
Buy Products by Remote Control

By JOSEE ROSE
July 22, 2008 2:04 p.m.

TiVo Inc. and Amazon.com Inc. reached an agreement to allow consumers to purchase products from Amazon through their television sets using their TiVo remote control.

The products are available through Amazon.com on any broadcast or cable network, as well as any interactive advertising feature.

The new program, dubbed "Product Purchase," also lets customers search for and buy products associated with shows, movies, actors, and directors. Purchases will be secured with a PIN associated with the user's Amazon.com account.

TiVo will launch the new service to consumers by merchandising products related to several high-profile programs, including The Oprah Winfrey Show, The Ellen DeGeneres Show, The Colbert Report, and Burn Notice. Broadband-connected Series2, Series3 and TiVo HD DVRs will be able to take advantage of the new feature.

Evan Young, TiVo's broadband-services director, said the deal will allow its viewers "to purchase products related to their favorite TV shows or that they've seen in TV ads without leaving their couch." The move highlights the ever-growing importance of product placement in television shows and commercial choices. For example, fans of shows aimed at tweens try to emulate the fashion seen on TV, looking in local stores for exact replicas of outfits.